If you are into any business, building any talent or sharpening any skill, there are several things that customers, talent scouts, producers and investors look for. In our generation of so many talented and empowered people, you will need this knowledge to stand out and be sought after. The human physic has been programmed to respond to any person or product that applies the following principles. Read through and decide to apply each of them as much as you can. You will thank me later!